The launch team you haven’t hired yet.
Harkai watches what your team ships and drafts the work after the merge: demo videos, changelogs, docs, launch posts, emails, and more, all on brand.
Acme · shipped today
Bulk export for workspaces
Approved by Maya, Product Marketing
- ChangelogBulk export: download every workspace as CSV or JSON in one click.required
- Help centerUpdate the “Exporting data” article with the new Export menu.required
- Product video45-second demo: the hook, 4 scenes, and the screens to record.required
- Landing pageAdd bulk export to the Data section; screenshot needed.recommended
- Email updateSubject: Export your whole workspace, finally.recommended
- Press releaseUseful, but not big enough for press on its own.not needed
Connects to the tools your team already uses.
GitHub
every release
Slack
launch threads
Linear
roadmap, projects
Notion
specs, docs
Google Docs
briefs, launch plans
Your product
the live app
Your site
help, blog, pages
Your product ships weekly. Your launches don’t.
Engineering ships faster than ever. Marketing often finds out from a Slack message, then has to work out what changed and which docs and pages are now wrong. Most teams don’t have time for that, so most releases go unannounced.
- The changelog is three releases behind.
- Help docs describe last quarter's UI.
- The launch video never got made.
- Nobody outside the team knows it shipped.
From shipped feature to launch plan, in minutes.
You don’t chase engineering for release notes or write a brief. Harkai picks up each release on its own, takes it through five steps, and shows you what it decided along the way.
- Ship
Your team ships
Harkai notices each release as engineering ships it. Nobody has to write a ticket or send a brief.
- Works from what engineering already does
- Internal-only changes are skipped
- Each release is handled once
- Understand
It works out what changed
Harkai sorts the release by type and size, so a small fix doesn't get the same launch as a new feature.
- New feature, improvement, or fix
- How big a deal it is
- Whether customers will notice
- Update
Your product knowledge is updated
Harkai rewrites the description of your product so it matches what's live after this release.
- Old features are removed
- Edited in place, never piled on
- Shows how sure it is about each change
- Approve
You sign off
You get an email, review the proposed update, edit it if you want, and approve or skip.
- On by default
- Edit before anything is saved
- Nothing changes without your OK
- Plan
Your launch is drafted
Harkai marks each channel as required, recommended, or not needed, and drafts the ones you need.
- Up to 13 channels
- Written in your voice, with your links
- Drafts only; you decide what goes out
One description of your product that stays up to date.
Everything Harkai writes starts from a plain-English description of your product as it is today. Your whole team can read it, and so can the AI tools you already use.
- Always current
- It covers what your product is, who it's for, every feature, and the words you use for them. Harkai writes the first version and updates it every time you ship.
- The same story for every team
- Marketing, sales, and support read the same description, so nobody pitches a feature that changed last week.
- Works with your AI tools
- Share the link with ChatGPT, Claude, or your team's other AI assistants so they write from what's live today.
What Acme is
Reporting software for B2B SaaS data teams. Connects to your warehouse and turns it into dashboards your execs read.
Who it's for
Data leads and analysts at 50 to 500 person SaaS companies.
Data & exportsnew
Admins can export a whole workspace as CSV or JSON from the Export menu.
- Bulk export addedtoday
- Billing settings page renamed3 days ago
- Legacy CSV import removedlast week
One release, drafted for every channel that needs it.
Harkai decides which channels a release needs, then drafts each one from your context, your brand voice, and the pages you already have. A small fix gets a changelog line; a big launch gets the full plan.
Product video
Hook, scene-by-scene outline, the screens to record, motion graphics, and voiceover.
bulk-export-demo4 scenesChangelog
An entry written for customers, in plain language.
Help center
Which articles are now wrong, and the corrected steps.
Landing page
Suggested copy for the section it changes, and whether a new screenshot is needed.
Blog
Topic, search intent, and an outline, when the release is big enough for a post.
Email update
Subject line, preview text, body, and CTA for your list.
Company social
Launch posts in your brand voice, sized per network.
Founder social
A first-person build-in-public post from the founder's account.
Community
An announcement for your Discord or community forum.
Listings
Updates for directories and marketplaces where you're listed.
Press release
Only when it's newsworthy, with a draft spokesperson quote.
Every report also flags anything else the release calls for.
On brand, and written for the buyer you sell to.
Generic AI output sounds like everyone else’s. Harkai starts every draft from your brand profile, so a launch video, a help doc, and a founder post look and sound like your company and are written for your ideal customer.
- Your design language
- Harkai picks up fonts, colors, layout, and imagery from your site and product, so videos, graphics, and pages look like your team made them.
- Your voice
- Harkai learns how you write from your docs, changelog, and posts. You can add your own rules on top, like the words you never use.
- Your ICP, every time
- Describe the buyer you sell to once. Every draft then leads with the outcome that buyer cares about, uses their vocabulary, and skips details they don't need.
- Palette
- Type
- Geist for headlines and body
- Voice
- Direct, technical, calm. Short sentences. Show, don’t hype.
- Never say
- revolutionaryseamlessgame-changing
- ICP
- Data leads at 50–500 person B2B SaaS companies who own reporting and hate manual exports.
Your monthly reporting just got one step shorter. Export a whole workspace as CSV or JSON in one click and load it straight into your warehouse, without scripts or project-by-project exports.
It learns each feature by using your product.
Harkai opens your web app, finds the new feature, and walks through it like a user, capturing screens as it goes. That’s why the videos show your real UI and the docs match what’s live.
Finds the updated feature
Knows which screens the release changed.
Walks the flow
Navigates your app the way a user would.
Captures the right screens
Clean screenshots and recordings of the real UI.
Drafts the asset
Video scenes, doc steps, and blog images from what it saw.
What shipped this week, and what should we announce?
- ✓Checked this week's 4 releases
- ✓Read the bulk export launch plan
- ✓Looked up Data & exports in your product knowledge
Four things shipped. One is worth a launch:
- Bulk export is a major feature customers will notice. The changelog, help doc, and demo video are drafted and waiting for you.
- The other three are small fixes. One combined changelog line covers them.
Ask what shipped this week, and what to do about it.
Ask Harkai knows your releases, your launch plans, your company profile, and your product. It checks before it answers and points you to the release behind each answer.
Try it with “Draft the launch post for bulk export” or “What changed in billing this month?”
A teammate who takes the launch work off your plate.
Harkai coordinates your releases, launches, and the GTM work around them. You keep the decisions that need your judgment and get your week back for the work you like doing. Reach it the way you’d reach anyone on your team.
Messages
Today 12:41 PM
what's going out this week?
Bulk export is the big one. Changelog, help doc, and a 45s demo are drafted. Want the script?
yes pls. and can the email move to thursday? sales wants a head start
Done, it goes out Thursday at 9am. Here's the script:
lifesaver
Delivered
Enjoy lunch. I'll text you when Maya approves the help doc.
Slack
Emily Carter 10:02 AM
@Harkai where are we on bulk export? leadership review is at 2
HarkaiAPP10:02 AM
On track for Thursday. Here’s where things stand:
- Changelog approved
- Help doc approved
- Demo video with Maya for review
- Launch email scheduled Thu 9am
I put a one-page summary in the review deck.
2 repliesLast reply today at 10:04 AM
Message #launch-bulk-export
Phone
Harkai
04:12
Harkai
The press release can wait for the enterprise tier. Want me to move it to next month’s plan and tell Emily?
live transcriptSend a text from the coffee line, and Harkai takes it from there.
In Slack
Mention @Harkai in a launch thread. It replies with the plan, the drafts, and who still has to sign off.
By text
Text it between meetings. It tells you what shipped and what's waiting on you.
On a call
Call it on your commute and talk through the week's launches. You get a written recap when you hang up.
Harkai texts you first.
Most AI waits for you to open a chat and ask. Harkai keeps an eye on your launches, your marketing, and its own work, then reaches out in Slack or by text when something needs you.
- Before you ask
- A launch goes live and you hear about it with the drafts already done, instead of finding out when you remember to check.
- Only when it matters
- No daily digest to skim. Harkai writes when a decision is yours to make or something is about to slip.
- You stay in charge
- It asks before it sends, publishes, or schedules anything. Answer with a quick reply, or ignore it and nothing goes out.
You’ll hear from it when:
- A release goes live
- A page goes stale
- A draft needs your OK
- A launch is about to slip
- Harkai learns how you work
Today 8:02 AM
Morning, Emily. Bulk export is live and the launch email is ready. Send it Thursday at 9am?
Yes, Thursday works
Scheduled. I’ll text you when Maya signs off on the help doc.
2:15 PM
Your pricing page still says 5 seats. Tuesday’s release changed that. I drafted the fix.
You send Maya every launch email two days early. Want that as a skill?
Harkai is your company brain.
Your team already uses Harkai to coordinate launches and marketing. Along the way it learns how your company works: what you decided, how you do things, who owns what. Ask it anything, and let it take over the work your team repeats.
It remembers what your team tells it
Launch threads, decisions, and the docs you share all add to what Harkai knows. There's nothing to tag or file.
It turns your workflows into skills
Explain how your team does something once. Harkai writes it up as a skill an AI agent can follow, and you review it first.
It runs the work for you
Skills run on a schedule or when something happens, like a feature going live. Anything public waits for your OK.
Who signs off on launch emails, and how early do they need them?
Maya signs off on launch emails. She needs the draft two working days before it goes out. You set that rule in the bulk export thread on Oct 14, and it has held for every launch since.
- #launch-bulk-export thread
- Launch checklist
Launch email review
Runs when a launch email is drafted.
- Check the draft against your brand voice
- Send it to Maya two working days before it goes out
- Fold in her edits and schedule the send
needs your OKScheduling the send
- Launch email reviewsent to Maya
- Sales enablement notewaiting for your OK
- Weekly launch recapFriday 4pm
Teams usually start with the work they repeat every launch:
- Launch recap for leadership
- Press inquiry reply
- Sales enablement note
- Customer announcement review
- New teammate onboarding
Ask a generic AI tool and Harkai for the same launch post.
A generic tool only knows what you paste into it. Harkai already knows what shipped, who it’s for, and how your brand sounds, so the first draft is one you’d send.
Write a launch post for our new bulk export feature. Admins can now export a whole workspace at once. Our customers are data teams at B2B SaaS companies. Keep it on brand, the guide is attached…
Exciting news! We’re thrilled to announce [Feature Name], a game-changing way to supercharge your [workflow]. Say goodbye to [pain point] and unlock seamless productivity for [your team]!
- 4 files and a paragraph of context
- Placeholders to fill
- Still needs a rewrite
Drafted when bulk export shipped. Nothing pasted.
Your monthly reporting just got one step shorter.written for data leads
Admins can now export a whole workspace as CSV or JSON from the Export menu, and load it straight into the warehouse without scripts or project-by-project exports.from the release
Workspace → Export
Captured from your product today
- Your voice, your words
- Real screens
- Every line sourced
Harkai does the production drag. You keep the authority.
Harkai works inside your team’s tools, so it asks before it changes anything. You approve every update, and you can undo any of them.
Approval on by default
Every context update waits for a person to review, edit, or skip it before anything is written.
Nothing auto-published
Launch posts, emails, and videos are drafts. Harkai never posts to your channels on its own.
Only the access it needs
Harkai asks for the minimum access needed to read what your team ships. You choose what it can see and can remove access at any time.
Follows your team's review rules
If your engineers require a review before changes go in, Harkai sends its updates through the same review.
Each release handled once
Each release is processed once. Harkai checks that every update came from your tools and ignores its own changes.
Private by default
Your data is kept separate from every other customer's. Shared links to your product knowledge are unlisted, and every view is logged.
We want every feature you ship to reach the people it was built for.
Teams will keep shipping faster. Harkai’s job is to keep your changelog, docs, site, and launch content in step with the product as it changes. GitHub works today. Slack, Linear, and Notion are next.
- GitHub· live
- Slack· next
- Linear· next
- Notion· next
- Videos
- Changelog
- Help center
- Blog
- Landing pages
- Social
Get your team on the waitlist.
We’re opening Harkai to fast-shipping product and marketing teams in batches. Tell us what you ship, and we’ll let you know when your spot opens.
Early access in small batches
We let teams in a few at a time so each one gets set up properly.
A say in what we build
Early teams shape which channels and integrations Harkai adds next.
Free during the beta
No card, no trial clock. Use it on real releases while we build.
Ship the code. Harkai ships the story.
Connect Harkai once, ship your next release, and get the launch plan for it. Free while we’re in beta.