Your product ships fast.
Your GTM doesn’t.

Harkai is an AI GTM agent that turns releases, merged PRs, and your product’s own UI into demo videos, launch videos, blog posts, help docs, and landing page updates — with your company’s real context.

Join the waitlist

For software teams that ship constantly. Starting with product videos.

PR #482 · merged

feat: bulk export for workspaces

main ← feat/bulk-export

Demo video

Launch video

Blog post

Help doc

Landing page update

Most product updates die in Slack, GitHub, and the changelog nobody reads.

Every release becomes a little archaeology project: find the diff, decode the intent, recreate the UI, write the story, then hope every customer-facing surface catches up before the next ship.

The feature shipped three weeks ago.

The launch video still doesn’t exist, the blog draft is stale, and the one useful screenshot is buried in a Slack thread.

Engineering knows exactly what changed.

Marketing finds out by accident, then reconstructs the story from commits, demo calls, and half-remembered roadmap notes.

Your PMM’s actual job becomes translation work.

Chasing screenshots, asking “so what does this do?”, and turning raw product motion into something a customer can understand.

The founder records a shaky Loom at 11pm.

Not because it is the best artifact, but because real launch assets take too long when every source of truth lives somewhere else.

Your help center describes a UI you deleted last quarter.

Support keeps apologizing, sales keeps sending caveats, and your best product work quietly loses its narrative advantage.

Product velocity keeps going up. Distribution velocity stays stuck.

Every team ships more than it announces. The gap compounds — and it’s a distribution problem, not a product one.

features shippedlaunches announced
shipping weeklylast launch: 2 months ago

Harkai knows what changed,
and what to do about it.

When a feature ships, Harkai pulls context from GitHub, Slack, your docs, your help center, and your app’s actual UI. It figures out what changed, who it matters to, and which GTM assets need to be created or updated. Then it drafts them.

  • Merged PR
  • Slack thread
  • Internal docs
  • App UI
  • Brand voice
Harkai

reads · decides · drafts

  • Demo video
  • Launch video
  • Blog post
  • Help doc
  • Landing page update

From shipped feature to distribution assets.

Videos first. The rest of your GTM surface next.

First release

Product demo videos

Turn real product flows into clear walkthrough videos.

First release

Launch videos

Announce what shipped, why it matters, and how to try it.

First release

Feature showcase videos

Polished shorts for landing pages, changelogs, and sales.

Blog posts with real screenshots

Written from actual app context, not a prompt.

Help center updates

Docs that match what’s actually in the product.

Landing page recommendations

Know exactly which pages went stale when the product changed.

From merged PR to GTM asset.
How it works?

  1. Something ships.

    A PR merges, a release cuts, or someone posts an update in Slack.

  2. Harkai reads the context.

    GitHub, Slack, docs, internal knowledge — the full picture, not a prompt.

  3. It walks the product.

    Harkai navigates your app UI to see how the feature actually works.

  4. It decides what’s needed.

    New demo video? Updated help doc? A landing page that’s now wrong?

  5. It drafts the asset.

    Script, scenes, screenshots, copy — on brand, in context.

  6. You review and approve.

    Nothing ships without your sign-off.

It doesn’t write from a prompt.
It uses your product.

Harkai can navigate your web app the way a user would — find the new feature, walk the flow, capture the right screens. That’s how the videos show real UI, the blog posts have real screenshots, and the docs describe the product that actually exists.

harkai agent session · capture pass
Harkai
  1. Finds the updated feature
  2. Walks the flow
  3. Captures the right screens
  4. Drafts the asset

Not another AI content generator.

A generic AI tool needs

  • your prompt
  • your screenshots
  • your product explanation
  • your brand direction
  • you, figuring out what changed

Harkai already knows

  • what shipped
  • who it matters to
  • how the feature works in the app
  • which screens are relevant
  • which docs and pages are now stale

The advantage isn’t generation. It’s context.

Anyone can write a caption for a screenshot. Only Harkai knows what actually shipped, why it matters, and what it looks like inside your product.

launch post · draftevery line sourced

Context that never goes stale.

Harkai watches the places where change actually shows up — merged PRs, release threads, doc edits, the app itself. So next week’s launch video is drafted with this week’s product.

company contextsynced · just now
  • githubPR #514 merged — usage-based billing2m
  • slack#releases: rollout starts Friday1h
  • app uiNew flow captured — billing settings3h
  • help centerExports guide updated1d
  • websitePricing page copy changed2d

Harkai does the production drag.
You keep the authority.

Approval is built into every workflow. Review the brief, the positioning, the screenshots, the script, and the final asset before anything goes anywhere.

Where this goes: every shipped feature becomes distribution.

Harkai starts with product videos and release-to-content workflows. Over time, it becomes the layer that keeps your videos, blog, help center, changelog, and landing pages permanently in sync with your product.

Join the waitlist for Harkai

We’re inviting fast-shipping software teams first. Tell us what you ship and what you’d want Harkai to make.